MS-Mo-E-43
Game-theoretic Models of Marketing Decisions in Supply Chains

Date: August 10
Time: 16:00--18:00
Room: 4-1

(Note: Click title to show the abstract.)

Organizer:
Aust, Gerhard (TU Dresden)
Xie, Jinxing (Tsinghua Univ)

Abstract: The coordination of decisions in supply chains is a popular topic in operations research, whose complexity arises from the individual objectives of the different companies involved on the one hand, but also from interdependencies between their strategies on the other hand. These characteristics turn game theory into an appropriate solution approach, as it allows analyzing the strategic decision-making of individuals under different frameworks like, for instance, power imbalance within the supply chain. This symposium shall be dedicated especially to the game-theoretic analysis of marketing decisions, which are used to influence consumer demand including, but not limited to pricing and advertising.


MS-Mo-E-43-1
16:00--16:30
Game-theoretic Models of Marketing Decisions in Supply Chains
Aust, Gerhard (TU Dresden)


MS-Mo-E-43-2
16:30--17:00
Benefits of Bilateral Participation in Cooperative Advertising
Xie, Jinxing (Tsinghua Univ)


MS-Mo-E-43-3
17:00--17:30
A newsvendor model with strategic voting consumers
Qinglong, Gou (Univ. of Sci. & Tech. of China)
Zhang, Juzhi (Univ. of Sci. & Tech. of China)


MS-Mo-E-43-4
17:30--18:00
Cooperation advertising strategy in a dual channel supply chain with a risk-averse retailer
Li, Bo (Tianjin Univ.)
Hou, Peng-wen (Tianjin Univ.)

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Footnote:
Code: Type-Date-Time-Room No.
Type : IL=Invited Lecture, SL=Special Lectures, MS=Minisymposia, IM=Industrial Minisymposia, CP=Contributed Papers, PP=Posters
Date: Mo=Monday, Tu=Tuesday, We=Wednesday, Th=Thursday, Fr=Friday
Time : A=8:30-9:30, B=10:00-11:00, C=11:10-12:10, BC=10:00-12:10, D=13:30-15:30, E=16:00-18:00, F=19:00-20:00, G=12:10-13:30, H=15:30-16:00
Room No.: TBA